Motorcycles Enter Ride-Hailing App Industry in Nigeria
When a customer scrolls through the options on a ride-hailing app in Lagos, Africa’s largest city, cars are no longer the only things that show up.
Over the past 18 months, motorcycle-hailing startups have become players in the city’s tech ecosystem, all competing for traction and market share in a city beset with some of the continent’s worst transportation challenges. By itself, the idea of an on-demand, flexible transport service to get around Lagos’ hours-long traffic jams and congestion is an appealing proposition for millions of Lagosians. It’s also cheaper compared with established car-hailing services like Uber and Taxify.
To be clear, commercial transport motorcycles, known locally as okadas have long existed in Lagos, like in many other African cities where they h...