Africa’s Biggest Smartphone Seller is Taking a Cue from Apple
As iPhone sales continue to dip and Apple is paying more attention to its services, the Chinese phone manufacturer leading the market in Africa, Transsion Holdings, seems to be toeing the same line and developing a service portfolio for itself. Transsion’s Infinix and Tecno phone brands are already popular in Nigeria and Kenya thanks to competitive pricing that makes the phones more affordable than their biggest competitors. Actively pursuing new services to offer users could further raise interest and profits.
Transsion Overtook Samsung in Smartphone Sales in Africa
Source: ATLAS
In January, Transsion’s Mobile Internet Centre launched a new service in Nigeria. Scooper is essentially a media platform, offering content on football, literature, politics, technology and a ra...