With Covid-19 restrictions forcing more people to shop online, e-commerce companies and platforms on the continent have enjoyed a surge in activity. Jumia, for instance, saw a significant uptick in major indicators in the second half of last year. Also, retailers that did not previously have an online presence were compelled to do so.
The pandemic essentially propelled widespread growth in African e-commerce. However, there are questions of whether that growth can be sustained in the long run. Juliet Anammah, Group Chief Sustainability Officer and Chairperson of Jumia Nigeria thinks it can. Continue reading
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