After years of working in marketing for a number of financial services companies, Solape Akinpelu came to a conclusion: There was an “alarmingly low adoption” by women for financial services in her home country of Nigeria and all of Africa as a whole.
“I could see women living the reality around me,” Akinpelu recalls. “These women could not make sound financial decisions. Some of these women that do not even know that they could do better with their money.”
She found that the problem is particularly acute for women living in rural areas, especially those working on farms. Continue reading
Image: Hervest co-founder and CEO Solape Akinpelu / Hervest