Soccer media business Goal is exploring in-game commerce

Soccer — or football — media business Goal launched a virtual clothing line in the latest Fifa game. Next stop: in-game commerce.

Over the last month, players of the game have been able to deck their in-game avatar out in kit from the football-inspired lifestyle brand from Goal — Goal Studios. The collection includes T-shirts, hoodies and flip-flops from popular collections from the range as well as an exclusive digital outfit that’s only available in the game — specifically the Fifa Volta street football mode. Clothing can be unlocked after players complete various in-game challenges or use Volta currency to purchase them. Continue reading

(Image Credits: digiday.com)