African e-commerce firm Jumia targets tech and user growth
NAIROBI, Aug 10 (Reuters) – Africa’s Jumia Technologies said on Tuesday it plans to spend more on marketing and hire more technology professionals after reporting an increased loss in its second quarter.
Jumia, which became the first Africa-focused tech startup on the New York Stock Exchange when it listed there in 2019, reported the fastest growth in order volumes in five straight quarters in the period to end-June.
The company, which operates in more than 10 African countries spanning Morocco to South Africa, offers an online market place for vendors and food sellers, as well as associated services. Continue reading
(Image Credits: Jumia)
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