Global logistics company, DHL has extended its e-commerce offering to now be available for consumers across 20 African countries. DHL’s Africa eShop is an e-commerce platform that allows African consumers to shop on hundreds of USA and UK online shops such as Amazon and Ralph Lauren and have their orders delivered using DHL Express delivery.
What is interesting is that the app, which was launched in April 2019, will likely provide competition to e-commerce platform JUMIA which has positioned itself as a Pan African offering. However, unlike JUMIA, DHL has the logistics capacity across several African countries to fulfill deliveries.
“DHL Africa eShop provides convenience, speed and access for online customers in Africa. As the global leader in express logistics, DHL is well positioned to connect African consumers with exciting global brands. This is yet another opportunity for DHL to reaffirm its commitment to supporting the growth of e-commerce in the region,” said Hennie Heymans, CEO of DHL Express Sub Saharan Africa, when the app was launched earlier in 2019. Continue reading