Friday, March 31

South Africa will be tracking social media fake news ahead of the 2019 elections

Can South Africa really hold a general election on 8 May 2019 in a way that it really represents the views of its people?

One might have thought this was an academic question. The Independent Electoral Commission of South Africa is well respected and the country’s legal system is robust. There are certainly enough political parties – around 285 are registered even if most are unlikely to participate in the May 2019 elections – for the national and nine provincial legislatures.

However, there have been worrying signs about the use of disinformation during previous elections and these need to be heeded.

Google is deploying some of its vast resources to train political parties, journalists and editors how to spot and fight fake news. This is part of a $300 million international initiative it announced in March 2018 that has three objectives. Namely, to “highlight accurate journalism while fighting misinformation, particularly during breaking news events, to “help news sites continue to grow from a business perspective”, and finally to “create new tools to help journalists do their jobs.”

Mich Atagana, communications manager of Google South Africa, says their work will involve protection against attacks on websites of political parties, but will also find ways of preventing the spread of disinformation.

The company works through a system of “flaggers”, she explained, who are trained to spot misinformation. If they do, they can contact Google which then takes action.

Google will have up to nine staff working on their programme in the run-up to the elections in South Africa. They will be working with sites like Africa Check to allow the public to assess which news is true and which is not.

These initiatives are far from a perfect solution, but they are a start, and they are badly needed.


During the 2016 local elections the country’s governing party, the African National Congress (ANC), ran a “black ops room” to push out disinformation. The party spent R50 million (£2.75 million) on the operation. Its work included putting out fake posters, purportedly from opposition parties, news sheets delivered door-to-door and planted callers on radio phone-ins.

The party also controlled the state broadcaster – the SABC – through its political appointees. This is critical during elections. No other media organisation comes close to reaching the millions of voters in rural areas – particularly in vernacular languages.

More covert tactics have been used in the past. A carefully orchestrated disinformation campaign was ruthlessly deployed by the British PR company, Bell Pottinger against anyone who stood in the way of former President Jacob Zuma. Working for his Indian backers, the Gupta brothers, they popularised the term “white monopoly capital”, to attack his opponents.

The agency was largely the brainchild of Tim Bell, who earned his reputation helping Margaret Thatcher win three elections. It was only after the internal workings of the agency were exposed in the South African media that the firm was finally driven out of business and forced into administration. Continue reading